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For wineries · Prize Partners

Offer a prize. Get named in front of Ontario wine lovers for four weeks.

Niagara Winery Weekly runs a free monthly draw to grow its reader list. The winery that supplies the prize is its Prize Partner: named in every ad, post and email, and marked with the only gold star on our map until the winner is drawn.

Prizes start at $150. No fee and no contract. Offer a prize

Why wineries do it

New followers

Entrants earn an extra entry for following you on Instagram. They stay after the draw ends.

Visits where you want them

An extra entry for visiting a page on your site that you pick: tour bookings, your wine club, holiday gifts.

The right people

Ontario adults who signed up for a Niagara winery newsletter. They plan visits.

A prize that's a visit

The winner comes to you, usually with a guest, for a tour or tasting.

Nothing to run

We write the rules, run the ads and the draw, and contact the winner. You redeem one gift card.

No fee, no contract

The prize is the only cost. Every spot is labelled, so readers trust it.

Where your name is seen

Four weeks of Facebook and Instagram ads to adults 19+ within about two hours' drive of Niagara wine country, in Canada only: Toronto, the GTA and Durham, Hamilton, Halton and Niagara, Kitchener-Waterloo, Guelph and Brantford, London and Woodstock, and Barrie.

Map of southern Ontario: the ads run within about two hours' drive of Grimsby, in Canada only. The United States is not targeted.

Where the click goes

Every ad click lands on a page where your prize is the headline, and every page of the draw leads back to your winery. Examples below, with “Your Winery” in place of a name.

Example landing page with the partner's gift card as the headline
The landing pageYour prize and your photo first. Sign-up is one email.
Example winery page with its Prize Partner card
A card on your own pageAt the top of your NWW winery page, with links to your site.
Example winery map with the prize partner as the only gold star
★ The only gold star on the mapEvery other winery is a navy dot.
Example winery directory with a Prize Partner band at the top
First in the winery directoryIn its own Prize Partner band above every other listing.

Map pictures © OpenStreetMap contributors.

What a Prize Partner gets

Every placement is labelled “Prize partner”, so readers see a partnership, not a paid ranking. All of it ends on its own when the winner is named.

  • Named in every Facebook and Instagram ad for the four weeks
  • Named on the draw page and the ad landing page
  • Tagged in our launch Reel as an Instagram Collab, so it shows on your feed too
  • Named in our emails while the draw runs
  • +1 bonus entry for every entrant who follows your Instagram
  • +1 bonus entry for visiting a page on your site that you choose
  • A short thank-you recap when the draw closes

How it works

  1. 1You offer a prizeA gift card or a named experience worth $150 or more.
  2. 2We build the drawAds, pages, posts, emails and the official rules.
  3. 3Four weeks of entriesReaders enter free with their email. Your star and band stay up the whole time.
  4. 4The winnerWe draw and contact the winner, and announce them with you.

What we ask of you

  • A gift card or voucher worth at least $150, with no expiry date (Ontario bans expiry on most gift cards), or a voucher for one named experience
  • Permission to use your winery's name, logo and two or three of your photos
  • The page on your site you'd like entrants to visit
  • Accept the Instagram Collab invite on the launch Reel

What we never do

  • Ask you to pay a fee or sign a contract
  • Require a purchase, a visit or a wine club membership to enter
  • Give extra entries for buying wine or joining a club
  • Let anyone under 19 or outside Ontario win
  • Count an entry before the person confirms their email

Offer a prize

Tell us your winery's name and the prize you have in mind. Robb gets back to you within two business days.

connect@niagarawineryweekly.ca

Questions wineries ask

What does it cost?
Only the prize. There's no fee and no contract. We pay for the ads and run the rules and the draw.
Can the prize be wine?
A tour, tasting or gift card is simplest under contest rules. Tell us what you'd like to offer and we'll word it so it works.
Who can enter?
Ontario residents aged 19 or older, by confirming their email. No purchase is needed. Your staff and their families can't win.
What happens afterwards?
We announce the winner, tag you, and send you a short recap of the draw.